Patient Experience & Human-Centered Design
Design research for healthcare
product design and strategy
Primary research with patients, caregivers, clinicians and customers for pharmaceuticals, medical devices, patient care and healthcare systems, along with AI and data systems, virtual reality, everyday tools, and education.
Patient Experience
IDEO & Lilly Auto Injector
Device design for injected medicines — a paradigm-changing injector platform trusted in 50+ countries.
Clinical Trial Experience
IDEO & Lilly Clinical Trials
Research with study sites and patients in three countries that gave Lilly a strategy to improve trial recruitment, retention and data.
Medical Devices & Patient Monitoring
IDEO & Nellcor
Human factors research in eight hospitals that set design directions for the next generation of a bedside pulse oximeter.
Clinical Nutrition & Oncology
IDEO & Numico
Research with patients, carers and clinicians in three countries that reframed a clinical nutrition business around the patient’s journey.
Consumer Health & Smoking Cessation
IDEO & Novartis
Research with smokers in the U.S., Sweden and Japan that showed why people relapse and shaped new ways to help them quit for good.
Healthcare Experience
Artefact & Dr. Reddy’s
Artefact & Dr. Reddy’s — product differentiation and growth strategy for a biosimilar oncology drug.
Future User Experience
IDEO & Samsung
Creating a UX strategy for tablets in hospitals and a long-term plan for product adoption.
Transformative Design
Packard Children’s Hospital
Using visual-narrative art therapy to help patients change self-destructive beliefs and actions.
Customer Experience
Oracle Corporation
Customer listening and AI research for enterprise HR software, including products for healthcare organizations such as nurse workforce management and hospital supply tracking.
Immersive Experience
HTC Creative Labs
Enterprise VR headset and system software, with healthcare uses from pain management to stroke rehabilitation — research that moved HTC from a consumer to an enterprise strategy.
Ergonomic Design
Teague & Boeing
Research in VR for aircraft architecture and interiors, testing spatial perception in a human-scale mockup.
Utilitarian Design
IDEO & Zyliss
Reinventing kitchen tools — 24 purposefully designed products launched in one year.
Visionary Design
NeXT Computer
Communicating design aesthetics to the core through award-winning technical documentation.